Ingrid Cliff

Ingrid Cliff is a Freelance Copywriter, Business Development and Human Resources Consultant to Small Businesses with her business Heart Harmony. Ingrid writes a free weekly small business newsletter and Small Business Ideas blog for small businesses.www.heartharmony.com.au

 Articles by this Author

Are you speaking a different language to 2/3 of your customers? If you borrow these tips from Neuro-Linguistic Programming (NLP) your copywriting will touch all of your clients and help your marketing message be clearly received.

Getting Inside Your Customers Heads

Tips from a top copywriter on how to get inside your customers heads using psychographic profiling

Here is your crash course in small business marketing in 2008 - Web 2.0 for business.

What is a 360 degree employee performance review and how to create one that boosts not kills productivity.

Why Do I Need An Employee Manual

Most small businesses don't have an employee manual when they hire their first employees ... but they should. This article explains what they are and what should go in one.

Remember - You Want A Result

Here are 5 areas small businesses often spend money on without checking if they are getting results for their investment.