Pam Gersh is a public relations consultant and freelance writer with 20+ years of experience. Gersh formed her own company in 2000 and has worked with a variety of clients in diverse industries to build successful public relations and media relations programs. She is also a prolific writer. who has written on a vast array of topics. Her goal is to help small to medium-size businesses get the recognition they deserve and to promote non-profits as much as possible.