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The Number 1 Technique for Improving Your Close Ratio
http://www.setthestageforsuccess.com/articles/43440/1/The-Number-1-Technique-for-Improving-Your-Close-Ratio/Page1.html
Anthony Vultaggio
Anthony Vultaggio is the author of, "Who Said That and Why You Should Care". He's the founder and president of Life Strategies Business Consulting, founding board member for SEAN (Stop Elder Abuse Now), marketing consultant for the RightDentalGroup.com dentists, and a sought-after speaker on healthcare marketing and success strategies.
 
By Anthony Vultaggio
Published on 03/14/2011
 
One of the simplest and most effective sales techniques can be used by sales people of all skill levels – it can be used by anyone, really. But, to maximize the value of this sales tip, and to drive the point home, you need to examine it in an example.
One of the simplest and most effective sales techniques can be used by sales people of all skill levels – it can be used by anyone, really. But, to maximize the value of this sales tip, and to drive the point home, you need to examine it in an example.

I was getting my car washed recently, and using up the last of a 8-pack of car wash stubs. Now, on the 8th wash, I’m “always” asked to purchase another pack. However, during this visit, the attendant simply took my last stub and sent me through. I was stunned. I couldn't stop shaking my head wondering how could someone let real profit simply drive away.

In case you haven't guessed, the quick and easy sales tip is; it’s to ASK for the order! There’s nothing easier or more effective. There are lots of ways to “ask for it,” and there are hundreds of sales tips that address this specifically. Here are a few questions the car wash attendant could have asked (please note the simplicity in the questions).

1) Would you like to purchase another pack of car washes?

2) This is your last ticket, shall I get you a new pack?

3) How about a new 5-pack or 8-pack while you’re here?

These questions require very little skill – anyone could ask them. One could argue that there are reasons why a car wash attendant wouldn’t ask for it (lack of sales training, poor leadership, no incentive…etc), but, as you can see, it doesn’t require much. So what are you waiting for? Go out there and ask for it!