The Power of a PS in Sales Letters
http://www.setthestageforsuccess.com/articles/23377/1/The-Power-of-a-PS-in-Sales-Letters/Page1.html
Michael Wright
Michael Wright is a software developer and internet entrepreneur owning a network of domains and websites. For specialized information on sales letter formulas, visit his website at Copywriting Wealth System By Michael Wright
Published on 10/31/2008
What is a PS? Why are they so important in sales letters anyway?
PS in sales letters is usually a short sales pitch placed after your signature. Not all sales letters have PS, which is short for postscript. But superb sales letters almost always have it. Why? Because people tend to immediately look or scroll down to the end of the letter after reading the headlines. Only after reading what is written in the postscript, which literally means after writing, would most readers go back to the body of the letter. According to research, individuals often check out the headlines then scroll immediately down to the postscript to determine what the letter is all about. Just imagine how many interested readers you would have missed had you not written a postscript in your sales letter.
After knowing the importance of PS in sales letters, you should learn how to come up with one. First, you need to change your view about the postscript. Before, you probably don't put much effort in making a PS, thinking that it is the last thing that people read anyway. Now, however, think of it as the first sections, besides the headlines, that prospective clients are going to read. Thus, it is best to make your PS compelling enough to make the readers want to read the rest of your letter. More often than not, a postscript that is written to incite the desires or emotions of the reader is very effective in luring prospects into reading the core ideas in your letter.
PS in sales letters should start with the major benefit that your service or product provides. Afterwards, you can enumerate surprises or additional benefits that your readers can get. A PS can be an endorsement from a reputable institution or a testimonial from a notable personality or celebrity. This type of postscript can greatly bolster the credibility of your product. A good ending for this part of the sales letter can be a call to action. To better attract the reader's interest for your product; you can use phrases or words like now, limited time only, and money back guarantee.
For postscript to work in your sales letter, you first need to recognize the importance of PS in sales letters. Then, once you do, you need to know the objective of your postscript. Lastly, it is important that you touch the emotions or interest of your readers to make them want to know more about your offer or product
After knowing the importance of PS in sales letters, you should learn how to come up with one. First, you need to change your view about the postscript. Before, you probably don't put much effort in making a PS, thinking that it is the last thing that people read anyway. Now, however, think of it as the first sections, besides the headlines, that prospective clients are going to read. Thus, it is best to make your PS compelling enough to make the readers want to read the rest of your letter. More often than not, a postscript that is written to incite the desires or emotions of the reader is very effective in luring prospects into reading the core ideas in your letter.
PS in sales letters should start with the major benefit that your service or product provides. Afterwards, you can enumerate surprises or additional benefits that your readers can get. A PS can be an endorsement from a reputable institution or a testimonial from a notable personality or celebrity. This type of postscript can greatly bolster the credibility of your product. A good ending for this part of the sales letter can be a call to action. To better attract the reader's interest for your product; you can use phrases or words like now, limited time only, and money back guarantee.
For postscript to work in your sales letter, you first need to recognize the importance of PS in sales letters. Then, once you do, you need to know the objective of your postscript. Lastly, it is important that you touch the emotions or interest of your readers to make them want to know more about your offer or product